Several years of market research and testing led us to create a unique, consumer centric jewellery retail model that includes many firsts. The evolution of Indian consumers' tastes towards contemporary jewellery, their exposure to the fine quality and shopping experience of luxury brands, and the emergence of jewellery from being a commodity to becoming a fashion statement - for special occasions as well as everyday use - are all new trends that LIFE has incorporated into its offering.
The brand's lounge style retail environment that lays stress on a unique and pleasurable shopping experience rather than just sales, and branded customization that offers a live design interface for extensive personalization - backed by consistent, genuinely empathetic customer service - are all designed to bond consumers to LIFE in a lifelong cycle of engagement.
Add to this, world class design capabilities through its studios in Italy and India (Mumbai, Bengaluru), with high precision and quality available at every possible price point, and we have a novel combination that few, if any, in Indian jewellery retail can match. Truly, a refreshing change for the discerning jewellery shopper.