THE CHRYSOS COLLECTION

ENGAGEMENT RINGS

FANCY SOLITAIRE ENGAGEMENT RINGS

BANGLE CUFFS

THE EMERALD COLLECTION

THE RUBY COLLECTION

FASHION EARRINGS

EBONY & IVORY

RADIANT COLLECTION

LINEAR GLITZ

ROSE CUT JEWELLERY

FASHION BANDS

PAVE SETTING

PEARL JEWELLERY

CLASSIC BANGLES

SIGNATURE RINGS

SOLITAIRE ENHANCERS

ILLUSION

SIMPLE CLASSICS

Just One Piece of Diamond Jewellery is Enough to Say it All

When you think of purchasing fashion jewellery online or interested in creating vibrant custom jewellery in India today, the single destination for you is Love is Forever, where we pride ourselves on creating some of the most sought after contemporary jewellery today.

Today, fashion jewellery is just as trendy as diamond or gold jewellery. So, keeping with the times, at Love is Forever, we have something for every taste. Built on more than 75 years of expertise, our contemporary jewellery is simply stunning. We have provided generations of custom jewellery for families in India, who still come back to us today for creating their modern day masterpieces.

Our designers are immersed in style, quality control, and ensuring that each gem and stone receives the best setting to shine forth.

Today, we offer a rich collection of creations from bangle cuffs and classics to coloured stones, ebony & ivory designs and feature a resplendent bridal sketchbook.

India is a country with many festivals with wedding seasion being one of the unofficial entries into the bunch. Our exclusive collection of bridal and occasion wear features breathtaking designs, especially for you. Inspired by tradition, nature and form, our designers are always coming up with contemporary jewellery that truly impresses even the most critical eye.

A Rich Collection of Jewellery Suited Especially for You

Life is Forever also features linear glitz, pearl jewellery, and our radiant collection, curated for the tastemakers. Choose from rose cut jewellery, singature rings engagement rings, custom bridal jewellery designs and fashion bands.

We also have an illusion collection featuring smaller diamonds in clusters to simulate a much larger stone. There are also pave setting pieces that will stun on the red carpet or a date night.

Recently, after diving deep into the art of jewellery making in ancient Greece, we have come up with a signature contemporary jewellery that echoes of the beautiful past. The Chrysos collection is a breathtaking set of jewellery that will leave a lasting impression.

The experience of shopping for fashion jewellery online just got more elgant with the introduction of our updated collection and catalogs. Browse through the stunning designs produced after hours of design, manufacturing work.

At LIFE we follow a streamlined process of creating custom jewellery, as well. Whether you are a bride to be or simply crave the best of contemporary jewellery, we work with you from design to final creation.

Our designers often create modular designs that can be easily toned down for regular wear at parties and other social gatherings. This also allows you to wear a single piece of jewellery in different ways.

Every Piece of Our Diamond Jewellery is Vetted by Our Team of Experts

After the sketches are approved, we create cutouts of the contemporary jewellery with paper or thin wax sheets. This is done to determine the correct proportions for the pieces, so they match the size and shape of the face, neck, wrists or other parts of the body where the jewellery is to be worn.

Often, 2 or 3 different sized cutouts are created to decide the optimum measurements. For example, if the overall height of a neckpiece is reduced by a couple of millimeters while still maintaining its aesthetic appeal, it will help reduce the costs. After which, we create wax or resin mock-ups of the contemporary jewellery. Now you can see the actual shape and size of your jewellery and feel it in your hands.

The wax assemblies are then tried on you, so you can wear them, just like you would the final piece. This is extremely important to finetune the ornament in terms of curves, volumes, movement of components, fit and proportions, for both wearing comfort as well as for the look and feel. All final design adjustments to the pieces are made at this stage.
Once you approve the wax / resin piece, we go into production and your custom jewellery is cast, ready to dazzle and shine.

Whether you're fond of purchasing fashion jewellery online or want to come and experience the feel of jewellery on your hands, we can cater to both requirements. Stop by one of our luxurious lounges around India or browse through our collection of contemporary jewellery online to select just the right piece for you.
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75 years of expertise and goodwill
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